Something Different

Pinot Grigio
2011 Volere Pinot Grigio
2011 Volere Rose
2011 Volere Rose

     I have to tip my hat to Volére for the imaginative packaging of a box wine trio that was perfectly timed for the holiday season.  The wine business is extremely competitive and it is very hard to grab a consumers attention but this innovative idea does just that.  Volére has packaged three selections in a box that looks like a designer purse with details which include a color coordinated handle, hang tag and a zipper printed on the top of the purse.  The box contains 1.5 liter of either a 2011 Pinot Grigio, Rosé or Red Blend and is list priced at $14.99.  My wife purchased a few as hostess gifts that she will give out this holiday season.  I forgot to mention that the spout pulls out of the end of the box/purse, so it can serve on the go or from the shelf of your refrigerator.